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My Approach
to Writing

Technical information
with the reader in mind

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Provide professional training materials for your customers or employees.

Add value to your products with user guides and help documentation.

Create a full range of marketing collateral that appeals to your technical audience.

Reach the widest possible audience with a dynamic, innovative web site.

Present ideas effectively, with journal articles, white papers, and reports.

Draw upon 20 years of experience in adult education. From academic subjects like biology and English grammar, to technical subjects like software and system administration, any subject is brought to the level of your audience. Build a training program from the ground up, including:
-Courseware
-Syllabus design
-Slide presentations

Whether you require technical writing or editing, your customers, technical staff, and administrators will benefit from clear, easy-to-read documents complete with high-quality graphics. From Word (with Robohelp) or Framemaker, your documents can be single sourced for PDF, HTML, or compiled help. Get ad copy, brochures, technical specifications, and case studies. When your highly technical product needs to be mapped to the marketplace, you need someone who can speak two languages--a writer with a flair for words, and a scientist who can quickly assess new technologies from message queueing to SAP databases. Get a complete web design package under one roof: content, graphics, layout, and animation through DHTML. If you're new to the Web, you can even have your hosting and ongoing site management included in the package. The completed site will be optimized for search engines and tested for a variety of systems. This sort of writing and editing requires an extra emphasis on a clear narrative and accessible voice, to keep the audience reading through a longer, more in-depth piece. When you need your story to be told with the reader in mind, you need a technical writer who empathizes with the audience while structuring ideas logically and phrasing them simply.

©2005 John Osborne. This site last updated September 2006.